It’s no secret that everyone likes hearing their name, whether it’s a conversation with a close friend, in small talk with a colleague, or a weekly newsletter from a favorite grocery store. Personalized content on your website can do an excellent job for your marketing and sales. Let’s dive into the topic of how to personalize with Contentful.
Our monthly letter with exclusive insights
Modern technologies have introduced many more ways for customers to communicate with businesses. It creates new opportunities as well as new challenges for customer service. Operating through multiple sales channels can make it difficult to build a solid customer experience, and omnichannel customer engagement can save the day.
Real-time communication via audio and video calls is an inherent feature for apps today. It became especially important recently since the world is going through a global pandemic. If your product needs this feature, WebRTC can save the day.
Since 2011, microservices-based architectures have grown immensely popular. Now, they are taking center stage among other app architectures. What has made microservices so popular? And what can make you decide against them?
Any good website requires good content management, which is impossible without a dedicated system. Contentful is one of the best content management systems (CMSs) out there. So, why is that? Well, here’s the reasoning.
From simple chats to big corporate communication platforms, every online communication app needs to be built properly to prevent issues from arising down the line with future users. Still, organizing online communication can be a tough task. Here is where big platforms like Twilio come into play. So, what is Twilio? Let us explain!
We are truly happy to be officially featured as a leading company in Clutch’s 2020 report!
Today, to get acquainted with a person, it isn’t even necessary to leave the house at all. Not to mention it has long been possible to choose a person according to any parameters and preferences. But what if we say that getting to know people can be not only interesting but also useful for developing skills? Thanks to СashСhat, this is possible.
In our first article dedicated to marketing KPIs for app monitoring, we started listing the most important key performance indicators for marketing analysis. Now, we will finish the list and give some advice on some services that help you control and audit your KPIs. Stay tuned!
All businesses who go digital want to be successful. A huge amount of time, money, and energy is spent on software development and project support, including online marketing. However, sometimes the result of the work doesn’t meet expectations and can often be attributed to the lack of clear planning and evaluation of the effectiveness of the work done. Here are some of the most efficient KPIs that help you track your app’s marketing performance!
We are constantly working on a variety of projects with all different scales. And among them, there are projects where the ability to make a high-quality search from a huge amount of data would be very useful. This is where Elasticsearch comes in!
Imagine that you need to create a modern website for your company in the field of health and natural products. You need a design that fully corresponds to the product’s concept as well as a modern solution and fast site operation. Well, our team can do all this, and we are happy to tell you about our experience!
Based on real cases: Сheck out our tips on how to be a good client, stay focused, confident, and cooperative when working with your engineering team.
Creating a chat sounds quite like a challenge because it’s a complex structure with constant real-time updates. It can be hard to believe that such a complex task can have a ready-made solution. Well, here we have Twilio.
From the dawn of time, parents have read bedtime stories to children and there is no tradition sweeter and more pleasant. But what do you do after a long workday when you have no energy to read stories and fairy tales? Or what if you run out of time? Don’t worry, there is already a solution – Fairy!
There is no doubt that working with video content is always fun. Still, it’s also difficult to argue that working with such content doesn’t require a lot of carefulness and attention to detail. More so when we talk about something that requires extreme accuracy like catching and following elements in a video. But nothing is impossible.
Some circumstances can make a non-marketer do marketing work. There can be a need for a regular check-in or simply an absence of marketing specialists. Since an advertisement is one of the most important tools for marketing, working with advertising platforms like Facebook Business Manager is inevitable. Keep reading to find out how to work with Facebook Ads!
Good and high-quality communication between a company and its clients is one of the most decisive factors in the company’s success. It helps build a good reputation and acquire new audiences. This process is complex, so it can be challenging to maintain it manually. Let us show you how to automate it with Twilio Studio.
Today, content is everything. Almost every company has its own blog (just like we do), in addition to news websites and content platforms, like Medium or Hackernoon. All of the information on a website should be managed properly, so users won’t have trouble finding it. A headless CMS is one of the best tools for completing this task.
In the modern world, almost every one of us uses one of various messenger apps. Thanks to these apps, we always feel as if we are next to our friends or colleagues at work. It's time to talk about whether whole families can feel as comfortable online as they do in person.
Sometimes only one piece of the puzzle is missing to make a good decision, and it can be very difficult to figure out which one. People used to like using clairvoyant services for all situations. They still like it. Could you imagine if this was now available to you in just a couple of clicks? Well, it's actually possible.
Technical debt is natural in software development. It’s not inevitable in every software, from large B2B platforms to simple mobile games, but when it occurs we still need to pay it off so the final version will work smoothly. How do you do it? With the help of refactoring.
In this article, we share three simple rules for how to manage time differences that are as easy as one-two-three. Take a look!
Every software wants to engage users, and the number of ways to do it is truly enormous. One of the best tools for increasing user engagement is deep linking. Check out our article to find out how deep linking can help your app.
The variety of displays is constantly growing, and the number of devices that can access the Internet is growing too. Your website should adapt to such changes, otherwise, it will lose users. How do you keep pace with the screens? Use responsive web design!
Such a recognition really matters for us because it's a testament to each member of our hardworking team and all of the efforts that we put into the work.
Making your idea come true is hard. A lot of steps should be taken into account, yet the final result can still fail. One more way to prevent failure from happening (to some extent) is to ensure that business needs are considered before technological implementation. What do we mean? Keep reading to find out!
Stickers have been a feature of most social networks for a long time. They help you convey your emotions better, and sometimes can even replace entire sentences. But what if you’re just plain bored of the stickers at hand or none of them really express your personality? Now you can create your own sticker pack!
Typically, software companies seem to have two paths: developing their own apps or doing work outsourced by others. But why can’t we do both? Check out our article and learn how in-house development can support outsource work.
Testing is an essential step in software development. Every function of your app must be perfectly polished, or it might crash on your users during a sudden huge load or after your latest update. How to test your app to keep this from happening? Well, we’ll help you figure that out.
When your app is done, it’s time to think about its presentation to potential users — what to show on screenshots, how to compose its icon, what to write for its description. Here’s our little guide to making a fantastic App Store page for your future product.
To put it differently: what’s the number one thing you should do before you start working on your product? You should collect evidence that someone needs it.
Trivia games are a lot of fun! They’re a great way to test your knowledge or learn something new about the world. If you want to keep your travel expertise up to date, TravelTrivia is exactly what you need.
Everyone wants their social media profiles and messages to look unique and captivating. This applies even more to business profiles, where attracting more users is essential for success. How to make your accounts more catchy? Change the fonts in them!
Here at Yellow, our team is truly happy to receive such positive feedback!
One of the key factors for successful development is proper review. It can be hard to find the right way to organize the review process during a project. Check out our article to learn how cross-review can help improve your work.
Money means a lot in our life, especially in business. If we don’t plan out the costs, it’s easy to start spending more than required, or not putting enough effort into the project. We’re here to explain why it’s so difficult to plan out a budget in tech.
When it comes to product development, everyone wants it fast and good. How to combine these two goals without breaking the budget? Keep reading to discover the smart way to deal with development.
Not every couple in the USA who wants to divorce can afford a divorce attorney. But the divorce process is complicated, and no one wants to get mired in paperwork. There has to be a middle way that allows a couple to get their documents done at a reasonable price. That’s why our client came to us to create Separate.us.
UI/UX design is both easy and difficult at the same time. At this stage of the project, everyone knows what to do, and yet that process still has some peculiarities that must be taken into account. Check out our article and learn how to successfully combine art and technology.
In this article, we will explain why your idea will never succeed without a minimum viable product (MVP). Seriously. This is no exaggeration.
Using chats and chatbots for business needs is not a novelty these days. These solutions help companies build trusting relationships with their communities and facilitate customer service. But what should your business do if you need a chatbot but have no development team? Dialog House is a solid choice for building a custom chat solution.
Sometimes people think research is only needed for the sciences. Yet these days, research in various forms and shapes is all around us, and software development is no exception. Check out this article and see why you should never underestimate the power of research in tech.
Meet SmartСenter – a special online platform that helps small tax firms organize their work. Combining a CRM system and a task manager, it keeps clients’ tax information in one place and tracks all the company’s activity.
A lot of people think that a great idea is the one and only key to cashing in with a successful startup. The sad truth is that this kind of thinking is what frequently sinks a startup. A good idea is important, but definitely not the first priority. Check out our article and find out what makes a startup flourish.
Managing information about hotels and getting that information out to potential customers is a daunting process. Hotel properties come in many different types and each has a vast array of characteristics that must be taken into account and accurately represented on travel sites where potential guests book their travel plans. How to handle this? Use Hotel Data Cloud!
Google is one of the most famous tech companies in the world. Their solutions are present in every area of our life, and software development is no exception. But what if something prevents us from using its tools? Take a look at our article about developing software without Google tools.
These days, it’s hard to surprise someone with an artificial voice assistant. This kind of software is used in many areas of our life, from controlling smart devices to customer service. Recently, a client partnered with us to create a voice bot that works in the insurance industry.
How do you find true love? It’s a question everyone asks themselves at least once in their life. In the last century, everything was simple: if you liked a person, you just went to them and started communicating. As simple as that. But these days it doesn't work like that, so check out how we created a true dating app of the future.
It looks like big companies don’t want WordPress blogs anymore. Indeed, why bother with an outdated dashboard and messy plugins? What you really need is a tailor-made content solution with lots of cool features that are available when you want them. Keep reading to discover how we created a unique corporate blog for the NATP, America’s largest nonprofit organization for tax research and education!
And we're proud to be on the list!:)
Meet Drive Focus – a tablet app for Android. It helps drivers rehabilitate after difficult medical conditions or life experiences that have affected their driving. The app will be of particular use for driving schools, universities, and medical research centers.
Prototyping is the most crucial step in the whole software development process, and the most underappreciated one at the same time. Do you need it? Definitely! But why? Find the answers in the article!
While the world of chat apps continually becomes more complicated, we opt for simplicity. Meet our new product – Fireaway, the simplest chat in the world. It is a single-use anonymous chat, where you don’t need to register – just open the browser tab, invite a friend with the link, and start chatting!
We are so happy to be officially featured as a leading company in Clutch’s 2019 report highlighting the top service providers in Eastern Europe!
Imagine that you have a seemingly great app, but for some strange reason it doesn’t bring enough customers. How to improve it wisely? In this article, we share our experience with A/B testing, which is a great instrument to make data-driven decisions on your product’s new features and maintain user retention.
Disclaimer: in this article, we decided not to dwell on the technical details of building a good API, as there are already really good articles on that (links included). Instead, we looked at the API from the usability perspective and compiled a checklist for you to ensure that your API is easy-to-use and secure.
Is it possible to combine the production of quality software with fast releases? Yes! Think about Continuous Delivery – the ability to make safe and quick changes to software. In this article, we explain how it works and describe the benefits of continuous delivery for business.
Want to run a hotel on your own? A quality property management software program will save you lots of time and money. In this article, we advise prospective hoteliers on how to bring new digital solutions to their business. Keep reading!
How the Yellow team visited Twilio SIGNAL 2019 in San Francisco, and why we enjoyed it so much!
Creating an amazing mobile app is great but how to make a profit and not disrupt customer loyalty? Take a look at the most popular mobile app monetization strategies and learn how to monetize yours!
As the fitness industry is booming currently, personal trainer software has become trendy. The development of fitness applications makes it much easier to do sports at any time around the globe. If you are dreaming about creating a personal trainer app, this article will provide you with plenty of insights!
Since fitness apps continue to rule the world and conquer new markets, why not develop a fitness app worth millions of dollars? In fact, it is not that hard to create your own fitness application.
Mobile apps are transforming the travel industry in an incredible way. Currently, mobile applications are competing with each other to make tourists’ experiences more personalized and sophisticated. In this article, we provide the best examples of how travel apps make your trips better.
The creation of a cloud-based contact center system will help you automate request processing, improve customer service, and increase customer loyalty. Find out how to build it!
Meet our new project – Telemojo, an enterprise cloud-based contact center solution! Get to know how we built it using Twilio Flex, the first fully-programmable contact center platform for building contact centers faster and with ease!
Choosing the right testing strategy might be truly challenging. Find out how to avoid risks, manage the development team, and save your time and money – all in this article!
In our new article, we’re discussing how to utilize travel industry insights to create viable travel products, and share our experience of building one.
What is a payment gateway and how does it work? Why should you use it in your services? What payment gateway should you choose? How do you integrate it in your mobile application? Learn the answers!
The development of your own trivia game app can be funny and profitable! This article will give you the basic guide on how to create a trivia game app and make it stand out in the crowded marketplace. Keep reading!
We created a cool trivia mobile game that allows people to study the Bible in an entertaining way. Quiz tours, daily challenges, daily gifts, lifelines, coins, bonus questions, leaderboard, amazing design… Get to know how we implemented such a great application!
Any application can be made scalable if designed properly. Agree? In our new article, we identify the most common scalability bottlenecks in the app architecture and tell how to avoid them at the engineering stage. Enjoy!
Dropbox, banking and coupon apps, and even your planner–what do all of these apps have in common? Find the answer in the article!
Here are the top 10 reasons why Selenium is the best tool for testing web applications on the market (and 3 reasons that make it less perfect–but who cares when it’s so cool anyway? : ) )
After years of work we developed our own version of chat architecture and its components which helps us to create well-structured and successful chats. Join us to see how we do it!
How do you build a great social network application from scratch? Explore the social media app development stages, trends, and features.
Selenium is truly amazing, and there’s a video in this article proving that. Join us to learn about how you can save time and money (and make your testers happier!) on your next project.
Find out how we built a family chat app that connects users with their families, facilitates family communications, and provides a unique way of building family trees.
Let’s explore the darkest corners of the insides of chat to help a GIF of a funny cat find its way from your phone to your friend’s phone
We're proud to be 8th from more than 100 app developers in Belarus! Hooray!:)
Want to build a chatbot from scratch? Check out our step-by-step chatbot development guide based on one of our projects (a cool GIF included : )
Do you want to find the best chatbots online and see how many different things that they can do? We already did it! Join us to share our passion for chatbots and tech in our latest article:)
Find out how to create a web and mobile design that will make the experience of interacting with your product pleasant and effective.
7 reasons why chatbots are so cool (and save your time, money and so much more!)
Let’s figure out why you should never neglect load testing in your projects and when it’s the best time to embark on it.
Figuring out what underlies a plain black-and-white wireframe—understanding the industry, users, budgeting and beyond.
There are lots of reasons to appreciate React — be it its declarative nature, shared libraries of ready-to-use components, or suitability with the microservices-based architectural pattern. We share our list of ten valid reasons to go for React if you haven’t already done so.
From basic authentication to JSON web tokens—four ways to implement user authorization in a nutshell.
Want to know what the three days at the Web Summit in Lisbon felt like? Spoiler: it was legen-wait-for-it… dary!
Answers to all embarrassing questions about automated testing that you always wanted to ask but were afraid to. Help yourself!
There are two most common ways of building complex applications — using either microservices or a monolithic architecture. Both of them have their pros and cons, so it can be hard to choose the most suitable one for your project. Well, how do you make the right choice then? Let’s figure it out!
So, why is everyone talking about DevOps, and what it has to offer? Let’s figure it out now!
Seriously, what is so special about container orchestration tools? Let’s unpack Kubernetes and see what it has in store.
With this article, we are launching a series of stories casting light on the ups and downs behind StickerBox. Spoiler: with all the downs, we made it!
On this rainy Tuesday, we flash back to the sunny spring days and recall the happiest moments at the Collision conference in New Orleans. Join in!