Humankind
Advisor and ETF websites that provide users with Humankind ETF stock data and useful articles on socially responsible investments.
January 2021 - March 2021
Corporate website
Finance
Web
About
Project Idea
The client partnered with us to update their current Advisor website and to create a brand new website that will work in combination with the previous one. The main purpose of these web portals is to show investment results that correspond as closely as possible to the total return performance of the Humankind US Equity Index.
The Сlient Had
- Old Advisor website with general recommendations on investing.
We were responsible for
- An old Advisor website redesign
- Building an ETF site from scratch
Team
Project manager
Backend engineer
Designer
Frontend engineer
Wireframes
Here is how the Humankind project started.
Technology Stack
Project’s key features
ETF website
The website easily pulls stock data on a daily basis when the market opens.
Advisor site
Thanks to Contentful, an admin can create and manage any section on the website—from titles to SEO data, as well as create articles for the blog.
Analytics
The Matomo analytics provides a wide range of tools and allows admins directly access gathered data and manage it with the help of machine learning.
Challenges and Solutions
Implementing analytics
Problem:
Most website analytics tools misinterpreted data when users moved from the Advisor site to the ETF platform.
Solution:
We have implemented Matomo analytics that provides cross-domain tracking. It helps the client avoid situations when the user transition between domains is considered a new visit.
Gathering data
Problem:
Ultimus API that is used on the project is not the most efficient tool for pulling data at market open time, so we had to find a way how to ensure its good performance.
Solution:
We have decided to create a cron job and pull data three times a day to keep the data on the website constantly updated.
What we have now
We’ve built two fully functioning websites and continue working on new functionality.
