NATP Blog
A corporate blog for the National Association of Tax Professionals. A perfect tailor-made content solution for a large organization
2 months
Corporate Blog
Web Development
AWS, Contentful
Easy-to-use content infrastructure
All articles are optimized for Google search
All the blog posts are structured in a manageable content model
Improved page loading speed
Blog posts have tags and categories that facilitate searching
89 scores out of 100 from Google Page Speed Insights and Lighthouse
Optimized search
SEO optimization
About
Project Goal
The client’s website needed an advanced SEO-optimized corporate blog with unique content-adding features, yet very simple in use for both editors and readers.
The Сlient Had
- Markdown options
- Editor’s dashboard
- Social media promotion
- Approximate deadlines
- Blog’s design
We were responsible for
- Content infrastructure
- Blog’s speed improvement
- Google rendering
Our work
Here is the list of tasks that our team completed on the project to build the most suitable solution for the NATP.
- Contentful API-first content management infrastructure
- Added new posts’ search options: by clickable tags and by categories
- Created the sitemap
- Created clickable tags
- Optimized social media sharing features
- Added the “About” section after every blog post
- Created the blog’s RSS feed
- Conducted the blog’s SEO optimization
- Extended articles’ preview when sharing via social media
- Created the blog’s mobile version
Technology Stack
Challenges and Solutions
Here are the most essential development challenges we faced and ways we solved them.
Content infrastructure
Problem:
We needed to create a solid and neat content infrastructure to facilitate the work of content creators.
Solution:
The team decided to use AWS cloud infrastructure and Contentful API-first CMS to store and work with content in one hub.
Advanced search options
Problem:
In the beginning, users could only search for posts by titles. The functionality needed to be expanded.
Solution:
We have extended search options by adding clickable tags and categories.
Results
- 89/100 scores by Google Page Speed Insights and Lighthouse
- Advanced search options
- New content models
- Content preview in social media
- Clickable tags
- Mobile version