In our first article dedicated to marketing KPIs for app monitoring, we started listing the most important key performance indicators for marketing analysis. Now, we will finish the list and give some advice on some services that help you control and audit your KPIs. Stay tuned!
All businesses who go digital want to be successful. A huge amount of time, money, and energy is spent on software development and project support, including online marketing. However, sometimes the result of the work doesn’t meet expectations and can often be attributed to the lack of clear planning and evaluation of the effectiveness of the work done. Here are some of the most efficient KPIs that help you track your app’s marketing performance!
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Every software wants to engage users, because engaged users are more likely to become brand loyalists, creating trust and emotional connection with your brand. This article is about how you can use deep linking technology to engage existing users and attract new ones.
Sometimes people think research is only needed for the sciences. Yet these days, research in various forms and shapes is all around us, and software development is no exception. Check out this article and see why you should never underestimate the power of research in tech.
Imagine that you have a seemingly great app, but for some strange reason it doesn’t bring enough customers. How to improve it wisely? In this article, we share our experience with A/B testing, which is a great instrument to make data-driven decisions on your product’s new features and maintain user retention.
It’s no secret that everyone likes hearing their name, whether it’s a conversation with a close friend, in small talk with a colleague, or a weekly newsletter from a favorite grocery store. Personalized content on your website can do an excellent job for your marketing and sales. Let’s dive into the topic of how to personalize with Contentful.
Modern technologies have introduced many more ways for customers to communicate with businesses. It creates new opportunities as well as new challenges for customer service. Operating through multiple sales channels can make it difficult to build a solid customer experience, and omnichannel customer engagement can save the day.
Some circumstances can make a non-marketer do marketing work. There can be a need for a regular check-in or simply an absence of marketing specialists. Since an advertisement is one of the most important tools for marketing, working with advertising platforms like Facebook Business Manager is inevitable. Keep reading to find out how to work with Facebook Ads!
When your app is done, it’s time to think about its presentation to potential users — what to show on screenshots, how to compose its icon, what to write for its description. Here’s our little guide to making a fantastic App Store page for your future product.
