When you launch a product on the market, you expect it to win the customers’ attention. It doesn’t matter whether it’s goods or services—everyone pursues success. Talking about software, the market is as competitive as has never been. Since a minimum viable product, or MVP for short, significantly increases the chances for your product to win engagement from real customers, the answer for how to build an MVP app is highly demanded.
In a nutshell, for an MVP, you just need to create a barebones version of the product, show it to consumers, clean up its failures, and most importantly, discover what features your customers truly value. Sounds easy, right? Well, building your MVP carries some challenges. What are the most common mistakes? Keep reading to find out!
Generally, an MVP is the first version of your product, consisting of just the core features. According to Eric Ries, author of the Lean Startup methodology, an MVP is "that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort".
One of the most common mistakes is to confuse the minimum viable product with a prototype. However, an MVP is first and foremost a real product with a basic set of features that promote its major function. The purpose of MVP is to test the product’s demand and to decide whether to continue its development or not, based on the market’s reaction.
For example, let's imagine you want to develop a dating app. To create its MVP, you need to include the app's most basic features, such as authorization, user profiles, and search functionality. Obviously, you wouldn't need to add live video chat or user blocking at this stage.
The fast and cost-effective release can become the most decisive factor in the app’s success. An MVP can give you a hand with it in the following ways:
Since the MVP demands fewer resources than a full-scale application, it allows you to appear on the market quicker and get the audience’s attention.
✔️Validating the idea
An MVP creates an opportunity for you to understand whether your target audience really needs what you want to offer. It gets people familiar with your brand and demonstrates how it can benefit them.
The main purpose of the MVP is to recognize the audience’s reaction to your product. What you should add or remove from the app, what design elements are off, and if the user flow is smooth and convenient.
As we already said, the faster your product gets to the market the better. If along with this, you save as much money as possible, you’ll get the double benefit. Building only the core functionality saves you a lot of time, effort, and money before proceeding with scaling the app.
Are you a startup that has a great idea and wants to raise more money to bring it to life? Make this idea tangible. In this case, the MVP will let the investors see the app in action. It will present you as a trustworthy partner for the investors.
If these reasons are not enough for you, here is some statistical data that proves the point.
An MVP is a great way for startups to present themselves to the public and gather money. However, not every startup embraces this opportunity.
Around 90% of startups end up failing because of various reasons. According to CB Insights, the top three failure reasons for startups are:
All these threats can be covered by the MVP launch. It will answer whether the audience needs your product, who your most prominent competitors are, and what investors think about it.
Sure, the precise list of features for an MVP will depend on the type of app you want to release. For example, a mobile messenger can include a simple user profile, text messaging, contact list, and registration, but these functions are barely needed for a media player.
Despite what desired functionality of your app, you need to prioritize them. Not everything you want to implement should be present right away. You need to prioritize them and choose the core features for the first release. You can do it in several ways:
Priority matrix. It’s a popular visualization method that allows you to structure the app’s features by the effort you need to build it and by the value they bring to your solutions. It separates all the features into four categories: must-haves (perfect for an MVP), should-haves (necessary but not that important), could-haves (nice addons), and won’t-haves (your app doesn’t need them).
Buckets. A classic version of this prioritization method divides features into three categories: metric movers, customer requests, and customer delights. Metric movers should affect the most important KPIs like churn rate, lifetime value, or conversion rate. Customer requests are the exact features would like to see in the app. Customer delights may not be that needed, but users will love them. it helps the team clarify the purpose of creating each feature.
User story mapping. With this method, you create a detailed description of how users can interact with your app and what they will be looking for. It outlines what feature will contribute to what action. Then, all the functions should be divided into several releases and updates according to their value.
It may appear to you that building an MVP is a breeze. It’s cheap, fast, and useful. However, if you want to create a stable and convenient app for users to estimate, you should still follow a strategy to reach the goal.
First and foremost, you should analyze the state of the market you are planning to focus on. To define if your understanding of the market is right, you need to get the answers to the following questions:
With the help of thorough investigation and business analysis, you can define what issues people face in their daily life, how they solve them, and how you can facilitate the process.
While developing an MVP, a lot of startups miss this stage believing in the uniqueness of their ideas. No wonder it leads directly to failure. Each business area is growing every day and keeping an eye on your direct and indirect competitors is always good. Take a look at how many people use their solutions, what reviews they leave, and how their product is ranked.
This step is crucial in MVP development since it defines what features will be implemented in your app and what specialists you should hire for it. We already mentioned several ways to prioritize functions, so choose the one that appeals to you.
Once you clarified the final features list, you can start the development. Usually, it takes from one to three months, depending on the project’s complexity. In general, MVP development goes through the same stages as a full-scale development: wireframes, design, coding, review, testing, and launch. You can delegate all the tasks to an experienced agency.
When your MVP is out, you should pay extreme attention to what users say about it. They can report bugs, describe what they like, and show what is wrong with your app. Careful examination of user feedback will help you learn what functions will bring your idea to the next level and add them with further updates.
It’s hard to name the exact MVP cost right away since it depends on multiple factors:
Besides, all these factors are interdependent. The hourly rate will depend on what kind of specialists you hire and where they are located. The list of features you want to implement will define the technologies and tools necessary for the project.
Depending on the above-mentioned aspects, an average cost from an MVP may vary from $10,000 to $50,000.
From our experience building MVPs for business partners, we've seen some serious misconceptions about MVPs. These misconceptions have caused startups to lose not only money but also essential momentum for entering the market.
The first major misconception about MVPs is that they should have as many product features as possible. Why is this wrong? Before anything else, we need the MVP to test the most important aspects of our product, the so-called milestones. Once the data show that the milestones are fine, we can be sure the product is worth our time and resources, and move on to developing additional features. Without this data, there is always a risk that we'll invest heavily in the product, only to see it fail with real users.
The second misconception about MVPs is that there will be a perfect time to launch one. On the contrary, launch delay has killed millions of startups and will probably kill millions more. There will never be a perfect time to launch your MVP. The answer is simple – release your MVP as soon as possible. You can never be sure your competitors won't strike first.
Let's imagine a company that has been investing in an MVP for three years. They added feature after feature until the project became over-engineered to the point of permanent dysfunctionality. Another company started developing a similar product and released their MVP after less than a year. The second company's MVP captures the market, while the first company ends up abandoning their project along with their years of work and investment.
The third misconception about MVPs is that they should lack quality in the same way as they lack features compared to the envisioned final version. However, the truth is that while a reduction in features is expected, there should be no reduction in quality.
Let's say you want to release a trivia game app. Your MVP should contain a full set of essential features, including basic gameplay and a UI. It should ask questions and display the correct answers. If you launched the game's MVP without these basic features, users simply wouldn't be able to use it at all.
Based on our experience, we can give several recommendations on how to build an effective MVP. Always remember that simplicity is the key to success.
First, think about complexity. If your product (an app or a game) will eventually have several difficulty levels, you don't necessarily need to include them all in your MVP. Consumers might be perfectly happy just starting with the initial levels.
Second, pay attention to which platforms you support. If your team is planning an impressive product with a lot of functionality, we recommend creating an MVP for both Android and iOS. In case you plan to add just a minimum set of features, one platform will do perfectly.
Third, don't forget A/B testing. It's the perfect instrument to resolve disagreements about what features would be most desirable. To put it simply, A/B testing means updating a product with two variants that have one differing element, such as a button, menu, or copy, and then comparing results for each. A/B testing helps you discover which variant users like best.
Fourth, we recommend creating a landing page for even the simplest MVP. These days domain names are cheap and you don't need to hire a web designer to build the site. A landing page will give users a better understanding of your product.
In the beginning, our team listed all the features we wanted and then just crossed out those that didn't contribute anything to the app's main purpose: the ability to use different fonts in other apps.
Then, we chose iOS as a platform for launching the MVP, because we didn't have a lot of functions to test. We also decided to implement most of the functions on the front end. This allowed us to avoid complex connections between the back and front ends.
Now basic functionality is complete and the MVP is released. The only thing that's left is to collect feedback from future users and gradually upgrade the app.
To summarize, creating an MVP is a crucial stage in product development. It helps you to learn whether your product will break into the market or fail right from the start. Your MVP provides engagement with real users who give precious feedback for further development.
When building an MVP, you should define its essential purpose and base the product's features around that. A big mistake would be to over-engineer your MVP to the point of paralysis. Another serious mistake would be to skip some basic functionality. Always keep this balance in mind when adding to your MVP's feature set.
Also, we don't recommend waiting until the “perfect time” to launch your MVP. In fact, that time will never come. Instead, the sooner you launch the MVP, the better. Otherwise, your rivals may get there first…
🔎 What is an MVP?
🔎 Why do I need an MVP?
🔎 How much does an MVP cost?
🔎 What are the typical mistakes in the development of an MVP?
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