Each website has two sides. One is the frontend or a user interface that is visible to the audience. The better its design and layout, the more traffic it will attract, the more pleasant digital experiences it delivers, and the more potential leads you will get. The other is the backend, where all the technical and managing processes take place. This is a legit “kitchen” of the website, so to speak. If these processes aren’t smooth, the frontend won’t function as intended.
To successfully combine these two sides, the first CMS-like technologies started to appear in the mid-1990s. Pretty soon, they evolved into complete and functional content management systems, and now these tools are used by the majority of websites.
The number of tools that let you easily manage your website’s content is huge, with some big players on the market, such as WordPress, Shopify, and Contentful. Our team has worked with plenty of them, but we are not going to lie, Contentful became our favorite. It meets almost all business needs and is easy to use for web content management. Let’s discuss it in more detail.
Contentful is a cloud-based headless CMS created in Germany in 2013. The platform is designed mostly for helping businesses control their digital presence and create a smooth digital experience for their users. It would be even more correct to call it an omnichannel content platform or a content infrastructure that organizes content and makes it scalable across multiple outlets.
The platform lets you make, distribute, and manage content on any platform. Besides the freedom to choose platforms, Contentful also provides total freedom of building a custom content model so you can decide what content your business needs and quickly manage it.
RESTful APIs help you distribute your content across various channels:
With an orderly UI, Contentful is a high-quality tool for creating, managing, and distributing your content online, both on your own or as a team.
Before Contentful, the only way to manage a cross-channel user experience was to create a content system for each digital channel using a separate CMS. This approach makes updating and fixing websites really tedious and resource-consuming.
Now, Contentful unifies content management and distribution across all possible channels: web, mobile, or even IoT devices like smartwatches or smart TVs—in one editorial interface. Video, music, images, text, or other types of content—anything can be managed by content editors, and delivered as structured content to users.
Contentful has a three-step flow for publishing content in an app or on a website:
What makes the difference here is that most CMSs are optimized for working with only one dominant type of content, which most of the time, is a website. These CMSs serve as website builders rather than holistic content management systems. They give you premade content models that limit the potential possibilities of CMS usage and are tied to only one presentation layer. Contentful, on the other hand, offers a headless CMS that works with all types of content and their respective presentation layers, so the number of ways you can distribute the content is truly overwhelming.
Building a well-functional Contentful-powered website is easy if you follow the steps listed below. The usual development process with Contentful looks like that:
Contentful can be used by a variety of business industries for their websites, including:
Contentful is a flexible content management system that can be customized to fit the needs of any industry. It allows for easy management of website content, including text, images, videos, and more. Additionally, its API-based architecture allows for easy integration with other systems and multiple platforms, making it a versatile solution for any business.
Here are some features that make Contentful so special:
It's important to remember that Contentful helps you manage the content, but it can’t be used to create a website or an app. This will require actual programming.
After creating a digital experience with the tools suitable for your business needs, your content will be displayed on all of the platforms, so you only need to create and manage it once.
Contentful accommodates the latest versions of leading desktop browsers:
The older versions of those browsers are also compatible with Contentful, but they may hamper its overall functionality. Contentful doesn’t support mobile browsers.
Why do businesses use and like Contentful? Well, here are the reasons:
Contentful is fast, reliable, and engaging, so it needs minimal manager intervention. In our opinion, Contentful seems to be the most efficient and productive way of publishing content properly, especially across several channels. You'll have the freedom to publish and distribute your content to a variety of platforms along with the ability to change their structure and design whenever you want to. Look how we used this content management system to create a pharmacy website and a blog for tax professionals.
Developers prefer Contentful for several reasons:
Consider the following points before you use Contentful for a website:
Content teams of many popular web services and brands rely on Contentful CMS for content management.
Chanel, one of the world's most renowned fashion brands, used Contentful as a pop-up solution to present its newest collection to clients in Asia. Visitors to the site can download an app that recommendation particular lipstick shades based on their personality traits.
The popular list-based customer-contact service Mailchimp used this CMS to remove publishing bottlenecks, replace its hard-coded marketing website with something that could be updated by people with no technical knowledge, and eliminate the manual work that had become a hindrance to the company's marketing website.
LightBlik, a top European green-energy project, wanted to make its website a leading content-distribution digital channel with a focus on mobile platforms. The CMS should also be scalable enough to handle the company’s growing digital presence. Additionally, they wanted to provide their non-technical specialists with the ability to create and manage content without the help of developers. Thanks to Contentful, they managed to cover all their needs and achieve high results.
Atlassian, an Australian enterprise software company, wanted to structure content into modular and reusable chunks, provide users with proper customer service and streamline localization. With the help of Contentful, they organized omnichannel publishing that allows content sharing across their products and the support portal. They were also able to cut the development time needed to implement changes to landing pages from two weeks to just five minutes for a non-tech editor.
Contentful has benefited many other brands too, such as:
As you can see, Contentful lends itself to a very wide range of applications. It's the CMS that lets you build a user-friendly, high-quality experience while being easy for a non-technical editor to use. Because Contentful is platform-agnostic and omnichannel, it has the tools needed to satisfy every content-management need. Based on our experience with Contentful, we can say it’s one of the best, most efficient ways to ensure that your content hits the target. And if you want to dive deeper into Contentful, here is another article where we explain why this headless CMS is cool for content management.
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