Visual content matters, that is where UI/UX design comes into play. Users love good-looking software. Make mobile your app or website captivating with Yellow.
Being powered by first-class specialists, Yellow provides you with user-friendly and intuitive designs for web and mobile applications. We know how to effectively engage your audience with the product. Our team focuses on the project’s information architecture and organizes clear logical user flows of user transitions to get a truly unique interface.
Successful UX/UI design is a result of mixing up art, technology, experience, strategy, and engineering. All these factors are combined in our team.
Creative and understandable website design significantly increases the chances of a visitor taking the target action we need. There must be no extra distractions that will influence the website navigation. The design’s role is to create a likable atmosphere for the selected product or service and encourage users to make a choice.
Mobile UX design defines the correct user flow of the app. How many actions will the user take to reach what they want? What additional features will they face on this path (read reviews, specifications, check photos, rate, watch ads)? How to combine all this and not confuse the user? Our team can answer these questions.
Creating a UX/UI project is impossible without an established and well-structured process. Some stages can be omitted depending on the starting point, but our full process looks like that:
This stage provides the team and the client with valuable information about the market, product, and audience: what the client wants, how saturated the market is, what users want to have.
On the basis of data extracted from the research, we create a user portrait — a hypothetical person with the average characteristics of your target audience. It will help with further activities.
A CJM, or Customer Journey Map, visually shows how users are going to interact with your app to reach the final goal. A good CJM will help resolve most of the user issues in the future.
User stories provide a more detailed description of processes and actions made by a user and divide them into several releases. At this stage, we can see the whole backlog of the product in one place.
The next step is creating an informational structure based on User Stories. A sitemap can include pages inside the app, groups of related content, and page control elements..
For reaching a certain target action, users can choose one of the possible scenarios that will lead them to what they want. Users flow shown the ways people navigate inside the app.
The purpose of wireframes is not to show how attractive your app is going to be but to give an understanding of how convenient it will be for your clients to use it. At this stage, we make mistakes in order not to make them later..
Here our team researches references and UI solutions of the competitors to create an eye-pleasing UI design that, in combination with well-built UX, will give users the best experience.
The last step - agreeing on the visual style, drawing screens, making a UI kit with all components and dependencies. That’s it, your app’s design is ready to go!
You want to achieve your business goals faster
You want to better understand your customers
Your old solution needs to be updated according to the evolving demand
You need a third-party view of your project
You don’t have enough resources to research
You have no design team of your own
At Yellow, we believe that a first impression is very important, especially when it comes to presenting your business to the public.
A team of top-notch specialists experienced in UX/UI will take care of your product by putting all the effort into the work. The user will not be confused or frustrated by using the app, everything will be arranged in a logical sequence.
Designing work bases on general concepts, be details is what really matters. One small mistake can ruin the impression of your product. The Yellow team pays extreme attention to details making sure the app is outstanding.
With a talented UI/UX team, you will be able to attract your target audience with a unique and efficient user experience that will address their needs and resolve their pain points. Such a solution will captivate them from first sight.
Only the latest technologies work for your application. All of them are proven to be effective in design. Still, our team is not stiff: We are flexible and ready to work with new approaches and trends in UX/UI design.
What is the difference between UI and UX?
Why you call them “custom”?
What will be the next step after we reached you?
How many resources does it take to design a product?
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