Work: We implemented family chats, family member profiles, and user timelines. What’s more, Famlicious automatically builds dynamic family trees. The app also provides the ability to share photos and videos and create secure child accounts.
Summary: Our company developed a mobile chat application that enables people to get closer to their familiy. The app is available in the App Store and Google Play and has new features and a promotion. The most remarkable function is the unique way of building family trees - find out more in the article!
The product development started in January 2017. Jim Barkow, former CEO of Longboard Media, a full-service media management network, angel investor and startup consultant as well as Head of Strategic Partnership at eBay, came to us with the idea of family chat app development. He wanted to launch a mobile application that would help people keep in touch with their families in our hectic and digital times.
“I was traveling and working a lot and missing my family connections. One day, I realized that I infrequently communicate with my family and that I know my business colleagues better than my cousins. So the idea to create Famlicious was born.”
Among the huge number of different messenger apps, it becomes difficult to distinguish any special one. Most of the apps are very similar to each other. In addition to instant messaging, they all provide the ability to exchange various files, such as images, audio files, videos, and documents.
However, common messenger apps don’t solve the problem of communication, for example, between children and parents. Children can skip messages, being carried away by games and cartoons. Adults are not always able to respond to messages from family members at the right time, getting lost in messages about work. Therefore, family messenger apps began to appear, allowing you to be always in touch.
So what makes a family chat stand out? Family chats are unique because they prevent messages from being lost in spam and work messages. In a family messenger app, you only communicate with your closest people and don't miss important information.
The main purpose of the family chat is to maintain a good level of communication with the people related to us. It helps not only to stay in touch with your relatives but also to strengthen the relationships with them.
Although this is a messenger app, and most messenger apps have similar functions, you still need to take into account some features.
A family messenger should require the minimum number of actions from the user. When each of us has at least three or four messenger apps installed with all sorts of functions and settings, it’s better to avoid more complex and incomprehensible messenger apps and focus on an autonomous and simple chat, where all you need to do is enter family contacts and wait for messages from them.
Modern digital technologies have opened up new horizons for people to communicate with each other. Parents and their children can create a chat where they can not only write messages to each other but also send images and share videos. The advantage for parents is a sense of closer communication and an opportunity to participate more actively in the daily life of children.
Today, children use their phones as much as adults which means they can also be open to fraud. That’s why it’s important to create secure child accounts so both parents and children will feel safe.
In addition to the fact that such a messenger app should be as simple and useful as possible, it also should be engaging. For example, in the Familicious app, a family tree was implemented for this purpose. The family tree can expand as new contacts are added, as well as demonstrate fairly clearly intra-family relationships, like, mother-daughter, grandfather-grandson, and so on.
The more understandable, interesting, and carefully designed your app is, the more comfortable its users will feel.
Our firm implemented a mobile application from scratch. First and foremost, we clarified the product goals and created a technical specification. Many cool ideas came to us during the brainstorming stage: we defined the app tasks, decided to build an MVP (minimum viable product), and integrated dynamic family trees.
Five team members were directly involved in the development:
In the beginning, the customer’s idea was to create something like a social network for families. Jim thought about implementing large robust functionality that would include user chats, likes and dislikes, comments, emojis, and much more.
However, releasing a full-scale chat app may not be the best decision for a start. As we always take care of our clients, we recommended developing an MVP because of the following reasons:
First and foremost, it allows companies to quickly receive a working solution and test it on the audience. You collect user feedback and get a clear understanding of how to improve the product. And afterward to add the features that your users want to see.
This benefit partially stems from the previous one. Since the integration of the key features only takes less time, the initial budget for the app will be lower.
Before embarking on full-scale development, it’s beneficial to collect some real-user feedback. It will show what your target audience wants, what you should fix, and if it’s worth investing more resources in the development.
Here are the most interesting challenges our team came through on the project:
Challenge #1: Dynamic family trees
It was a real challenge to implement family threes of dynamic nature. Generally, trees are rising, failing, or branching to the sides and are not dynamic. Therefore, a standard family tree can grow from top to down or from the bottom upwards and can’t automatically get each new user added to the required trees. As we needed them to be instantly created without user intervention, these ways of building trees didn’t suit our goals at all.
In addition, it’s instantly created from the added connections. How can you make family trees dynamic so that they automatically get updated once new family members are registered in the app? It was a top-priority issue that we had to solve.
How we solved it
Challenge #2: Chat development
To provide families with the ability to communicate and keep in touch with each other, we needed to implement sufficient chat functionality.
How we solved it
We applied a PubNub chat framework. As the tool provides powerful chat APIs, security, and scalability, it became a good solution for our project.
Now, the project is released on both iOS and Android. Users can install it, create their profiles, and connect with family members around the world.
Today we get tons of messages all the time. Among such a large flow of incoming information and spam, it’s easy to accidentally ignore messages from the people with whom we would like to talk to the most.
No matter how we set up our usual messenger apps, the chance that we will miss important messages is still high, and Famlicious was created to prevent that.
🌳 What is Famlicious?
🌳 Why does a family need its own messenger?
🌳 What features are important for a family messenger?
🌳 Why build an MVP?
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