In 2022, food delivery is a must-have option for any restaurant business. If you create such a service anew, you should know the main steps that will guide you through the process. Read the article and learn the basics of creating a food delivery website.
What would you like to have for dinner tonight? Pasta? Healthy salad? A juicy steak? Whatever you’re craving, food delivery service got you covered. It would be an understatement to say that food delivery has become an inseparable part of our daily life. You can get almost everything delivered to your doorstep, from pizza and burgers to the fanciest meals of a Michelin restaurant. That’s why more and more businesses wonder how to make an online food delivery website. It’s a profitable feature that is extremely demandable today.
A delivery website will increase customer satisfaction and open new opportunities to attract clients. In this article, we discuss the benefits of the food delivery website and the strategy of creating a dedicated one
The food delivery business was in the spotlight during COVID-19. It saw its largest growth in five years in 2020 due to the coronavirus pandemic. Let’s observe some of the most interesting stats about this booming industry.
The food delivery industry is expected to grow to $320 billion by 2029, exhibiting a CAGR of 5.9% for 2022-2029. (Statista)
63 percent of people between the ages of 18 and 29 are more likely to use food delivery apps. (Zion & Zion)
Pandemic changed the way we eat: now 60 percent of Americans order delivery or takeout once a week. (Nation’s Restaurant News)
Here’s how the way Asians eat has changed, according to the Kearney research.
Analyzing the competitors is one of the most crucial steps you need to take before starting the development. It will help you understand the food delivery market, learn the strengths of the existing apps, and see their weaknesses.
Uber is an American mobility-as-a-service provider that offers clients a wide range of transportation services, from taxi to ferry transport. It’s not a surprise that the company launched a food ordering platform. Uber Eats was founded in 2014 and now works in more than 1,000 cities around the world. The platform allows users to search for local restaurants and order food from them.
In 2021, they reached $8.3 billion in revenue, which represents a 73 percent year-on-year increase from 2020.
It all began in 2012, when three students from Stanford University were getting feedback on a mobile app for small business owners when a macaroon store owner told them of her challenges meeting the demand for deliveries. In May 2022, it had a 56% market share, which makes it the largest food delivery company in the United States. PureWow names it “Best food delivery service for big cities.”
In 2021, DoorDash generated revenues worth $4.8 billion.
Postmates was founded in 2011 and acquired by UberEats in 2020. This food delivery platform positions itself for the millennials and has the highest sales share in Los Angeles with 20 percent of total sales. In 2022, Postmates operates in 3000+ U.S. cities.
In 2021, Postmates made an estimated $730 million in revenue.
It is the second oldest (just keep reading to find out who was the first one!) food delivery service on our list. GrubHub was founded in 2004 in Chicago. In 2022, it has 13 percent of the U.S. meal delivery market with 30+ million active users. GrubHub is available in 4000+ cities in the USA and Canada and has completed 300+ million orders in 2021.
The same year, GrubHub made $2.1 billion in revenue.
Louisiana-based food delivery service was founded in 2013 and now operates in small and mid-sized cities in the USA. In 2022, it has less than 1 percent of the U.S. meal delivery market. The same year, the company announced shifting focus to non-restaurant deliveries, particularly cannabis.
In 2021, it made $182 million in revenue.
This London-based company operates in more than 200 cities in several countries. The app charges both customers and businesses for the services. Deliveroo has a wide range of restaurants and meals that are arranged into categories such as “Comfort food,” “Healthy” and “Desserts and sweet dishes.” The platform also has a scheduled-delivery feature: You can make an order up to 24 hours in advance.
FoodPanda was founded in Germany in 2013, and today it's available in more than 40 countries and lists around 30,000 restaurants, bars, and coffee shops. To meet users’ needs, FoodPanda can place orders via iOS, Android, or the company's website.
This restaurant was founded in Atlanta, Georgia, in 1980. Since then, it has become one of the most popular bar-and-grill chains in the USA. They also serve in several other countries around the world, including Canada, Guatemala, and the United Arab Emirates. Applebee’s focuses on casual meals and popular American dishes. In addition to direct ordering, their website offers discounts, gift cards, and even catering services
Pizza Hut is an international franchise of pizza restaurants founded in the USA that provides its clients with pizza and other Italian-American dishes. They have separate localized websites for each country where clients can find the relevant menu, prices, and marketing campaigns like coupons and special events. The number of Pizza Hut’s restaurants is already more than 18,000 which makes it the largest pizza chain in the world. However, the next company has recently claimed this title.
Here comes the biggest rival of Pizza Hut. The first restaurant of Domino’s Pizza was founded in 1960 in Michigan. As per 2022, it is the largest pizza chain that is active worldwide. In addition to pizza, Domino’s offers pasta, fried chicken wings, sandwiches, and desserts. They also have specific delivery websites for every country where they receive orders and post the necessary information.
Depending on how the food delivery services are functioning, we can divide them into two main types: platforms for multiple restaurants and custom solutions.
1. A platform works with multiple restaurants, lists them on the website, and allows users to order from them. So, it functions as a mediator that gives restaurants and their customers a way to transact.
Another method is to organize a directory and combine it with your delivery service. The restaurants will get listed on the website and you will provide them with your delivery people. It helps businesses deliver the meals without hiring more people or having to set up a new process.
2. The second type of food delivery website is a custom native solution in which the site is dedicated to one restaurant. Applebee’s, Pizza Hut, and Domino’s offer good examples of such websites. Each focuses on one menu and has a well-organized delivery network.
Regardless of the type of website, it’s a good idea to create one. So, let’s discuss the benefits it can have for your business
It may seem that, with the market being almost overwhelmed with competitors, there is no use in wasting time and money on another food delivery solution. However, arranging a website dedicated to online orders and food delivery service has a lot of benefits that will positively affect your business.
When you go online, you open an enormous number of opportunities to attract new customers. In addition to visitors of an offline venue, you now have the whole city or region as your potential clientele. Customers are more likely to find information about your restaurant on the internet, so they will definitely appear on your website.
More customers usually mean more revenue. In 2019, restaurants reportedly got from 11 to 20 percent increase in sales. Taking into account the pandemic restrictions we have, the possible profit will rise even more. Moreover, customers will be happy to find the possibility to make an online order and get their meals delivered.
A website will help you gather the necessary information about your customers and then personalize your marketing campaigns.
As we already mentioned, the Internet is a door to new market opportunities. Social media work well in building up your online presence, however, it’s not the most profitable way to do it. On your delivery website, you can inform your customer about ongoing discounts, special offers, or new menu items.
Despite all the efforts that you have to put into arranging the delivery service and creating a dedicated website, it will definitely pay off in the long run. Now, let’s get down to the most important features your food delivery website should have.
Even though both types of ordering websites for restaurants have their differences, the core functionality remains the same. The features we are about to mention will ensure that your website will address the most common customers’ needs.
Here is the core of any food ordering platform.
Creating a profile
A profile will save users’ delivery addresses and give you the opportunity to personalize their experience. At the same time, they should be able to make orders without registration.
All meals and restaurants should be filtered by their types, have detailed descriptions, and be accompanied by nice-looking images.
The most common CTA is “Add to cart,” so at the end the customer can see everything they want to order in one place.
The customer should have a clear understanding of what they added to the cart, how much they are going to pay and where to find the order form to enter the necessary data.
It goes without saying that online payments must be easy and convenient for customers. Your food ordering website must accept Google Pay, Apple Pay, PayPal, and card payments. The most important metric of online payment is its security, so you should pay extreme attention to it.
Contacts and social media
If a customer wants to contact you via phone, Twitter, or Instagram, they should be able to find the links to profiles and relevant phone numbers.
More and more people are using mobile devices to complete tasks including food ordering. According to the Interactive Advertising Bureau (IAB) and Viggle research, almost 70 percent of customers order food online using a mobile device. Fun fact is that the list of most popular food ordered via mobile devices goes like this: pizza (72 percent), sandwiches/burgers (31 percent), Chinese food (31 percent), wings (24 percent), and Mexican food (15 percent.)
People eat with their eyes. According to Feed Me Content, 82% of people buy a dish because of how it looks in a picture. That said, the food images better be visually engaging. Professional food photography helps restaurants make an emotional connection with their customers, build trust, showcase menu items, and even tell the story.
Clients can get notifications about the status of their orders when it’s accepted, on the way, late, or delivered.
Ratings and reviews
This feature benefits clients, platforms, and restaurants because of the feeling of trust it creates. Just look at the stats from Modern Restaurant Management: 61% of consumers have read online reviews about restaurants. Customers who view user-generated content show a 133% higher conversion rate.
If you want to go to the next level, implement the following features:
Multi-language interface and support
This feature is a must if you want to go global. The formula is quite simple: the more customers can interact with your website, the more orders you’ll see placed. To understand whether or not you need to add another language, analyze the demographic of the region you operate in.
You can implement a chat window on the website for customers to ask questions and give you instant feedback. Chat can be AI-powered which will automate routine tasks such as data collection, answering frequently asked questions, and getting humans involved when it is truly necessary.
This feature allows you to track drivers’ statuses easily and quickly, and customers to see where their orders are.
Offers and discounts
If your restaurant provides customers with discount coupons, they should be able to use them while ordering online. Offering customers coupons (offers can also be in the form of a promo code or referral code) has some very important advantages for your food delivery business.
You can guide your clients through menu items and attract their attention to particular ones.
You can ask for an email address in return for a discount code to use it in further marketing campaigns.
Food delivery websites must be convenient for both customers and restaurants. Let’s observe features that such websites should have.
This section allows restaurants to add and edit dishes (change description, color, structure, and positions), change prices, and announce discounts.
It's the place where you can see the dish’s status, the time remaining for preparation, the number of the order, and other details like price, customer’s payment option, and comments.
Data has already penetrated the food delivery industry, providing platforms and restaurants with valuable insights into their customers’ preferences. The Analytics section usually also includes information about revenue, the overall number of dishes sold, ratings, and reviews.
According to McKinsey, 60 percent of consumers say that the speed of delivery is the biggest variable in customer satisfaction. The optimal wait time is no more than 60 minutes. To get orders delivered as quickly as possible, you must provide an easy-to-use and functional interface to couriers.
To verify couriers, you may ask following information to submit:
First and last name
Driver’s license (optional)
Medical handbook (optional)
Map & navigator
To assist couriers in delivering, you can integrate a map and navigator in the interface.
With all important information about the order, it’s where they are able to accept or refuse it.
We know the types, benefits, and features of a good food delivery website. Now we can arrange all the information into a well-structured strategy. It will help you to learn how to make a website like Zomato and create a clear vision of the final solution. Additionally, your team will stay on track during the development.
The first thing you have to define is whether you are going to build a website for your business only or an aggregator that contains a lot of restaurants. The main features are the same for both types but the background processes and preparations will be completely different.
For an online ordering solution, just as for any online project, it’s better to start with a smaller area and then expand gradually. To define this area accurately, you should pay attention to the three most important factors:
Type of cuisine
When you define what region you want to cover, what meals you will deliver, and what your potential customers should look like, you can move forward.
Defining who your customers are is such an important and fundamental step in creating a food delivery website. Once you have a customer profile, you can more accurately select the competitors to watch, create more relevant marketing campaigns and help UX/UI designers create an interface that impresses, converts, and sells.
The food delivery market is saturated and there are plenty of restaurant delivery websites, platforms, apps, and services out there. There is a high chance that you aren’t the only one in the niche you defined. Once the previous step is complete, you should look at the competitors who work under the same conditions. It will help you understand what options are already on the market, what they offer, what they lack, what works for them, and what doesn’t.
When you have an organized vision in your mind, you can start searching for a dedicated team who can help you create the website. You should pay attention to the agency’s experiences, areas of expertise, and hourly rate. Moreover, it’s important to have good communication and similar values with the team to prevent conflicts and misunderstandings. We at Yellow have been working with startups and mature businesses since 2015, have a broad market picture and market insights. You can contact us to discuss your idea, it’s free and has no obligations or commitments.
The team has received your specifications, so now you can work on the website’s design. The best way to start is to draw wireframes. They will help you understand how core functions will work and where the main parts are located on the page. The main goal here is to make navigation as easy and intuitive as possible.
When it comes to visuals, be sure to match your website with your brand image. It will help customers create a consistent picture of your business and identify you easier.
The time has come for the technical part. When wireframes are finished and the team knows what to do, they can start coding. The precise stack of technologies will depend on the project’s specifications and requirements. Additionally, you can rely on your team’s experience and go with the tools they offer.
At this stage, QA engineers will identify issues and report them to the development team to make sure that the website that clients will see is bug-free.
Your website is available online, but the work isn’t over yet. After the release, the ongoing process of bug fixing and updating starts. Be sure to respond to your users’ feedback and fill the pages with relevant information.
We explained the main requirements and specifications for the development of a food delivery website. With this strategy, you and your team can ensure that the final solution will be stable and efficient. However, there are some tips and points that will level up your platform. Here is what you need to consider:
Be simple and transparent. Users should easily navigate around your website. If something confuses or irritates them, it’s better to get rid of it.
Make it responsive. 80% of customers use mobile devices to make orders. So if you don’t want to create a mobile app for food delivery, you should implement a responsive web design.
Pay attention to SEO. Your website should be filled in with SEO-friendly content so the search engines will find you with ease and put you at top positions.
Use a CMS. A content management system will help you effortlessly add, edit and manage the content on your website. We advise you to opt for a headless CMS, though, because it will allow people with minimal technical knowledge to update and edit your website.
High-quality photos are important. Hire a food photographer so they can arrange a professional photo shoot for your meals.
Monitor the reviews. Reviews and ratings are some of the most influential factors for a client of a restaurant. Be sure to analyze the feedback and address all the arising issues.
Update on time. The menu and prices shouldn’t differ from the ones you serve at the tables in the restaurant.
These tips will help you build a top-notch, competitive food delivery service.
There are several ways for a food delivery website to help you make money. You can use one or choose several of them to maximize efficiency.
It sounds quite obvious: If you build a delivery website for your restaurant, the main way of getting revenue out of it is to accept orders and deliver the food to a customer. The tips we described above will make the process clear and easy.
While creating the website’s layout, think about some spaces for advertising banners. You can use them to promote your services or give them to other businesses and agencies for a certain fee.
It's a great option if you already have a loyal customer base. Premium membership means that repeated customers get access to all features, like free delivery or zero transaction fee.
Commission for restaurants
If you choose to create a platform that lists multiple restaurants, you can charge a commission for placement on the list. You can also use various plans with different perks, such as the privilege of higher placement, additional profile customization options, on-site ads, and more sophisticated analytics.
Another source of revenue is a commission charged on each transaction.
We have a list of suggested technologies to use for food delivery website development. This tech stack has proved itself to be efficient for building such a solution:
Frontend development: React + Typescript
Backend development: Node.js, Java
Cloud: AWS, Microsoft Azure, Google Cloud
Payment gateway: Stripe, Braintree, PayPal
Database: MongoDB, MySQL, PostgreSQL
Messaging and notifications: Twilio, PubNub
The cost of website development will depend on a range of variables. For an online-ordering website, the most influential factors will be the specifications, the project’s deadline, and the hourly rate of the team you hire. That’s why it’s difficult to name the required budget and number of specialists straight away.
For a web project that will include the above-mentioned features, the necessary team composition will include:
The hourly wage of IT specialists may vary greatly depending on the region.
|Region||Average Frontend Engineer hourly wage||Average UX/UI Designer hourly wage||Average Project Manager hourly wage||Average QA Engineer hourly wage||Average Backend Engineer hourly wage||Average Business Analyst hourly rate|
Speaking about an average time estimation for such a project, it can take about two-three months to have a food delivery website prepared for the first release. Then, post-release work will begin and it will be an ongoing process.
If we take into account the time needed for the development, the average cost of creating such a website will be about $30.000—$75.000 depending on your team location.
Creating a website for food delivery is an advantageous decision a restaurant business can make. It will help you stay afloat in today’s competitive market. A good-looking and user-friendly website will easily skyrocket your sales and contribute to your brand image.
When your website is released, pay attention to the feedback it receives and update it accordingly. Additionally, don’t forget to keep the website in accordance with your menu and marketing campaigns.
If you want to be sure that your food delivery solution will reach the target audience and successfully occupy the right niche, feel free to contact our specialists. We will consult you on the development and provide you with a detailed project estimate.
🍕 How do I make a food delivery website?
🍕 Is the food delivery industry profitable?
🍕 What are the types of food delivery websites?
🍕 How much does it cost to develop a food delivery website?
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