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Imagine that you have a seemingly great app, but for some strange reason it doesn’t bring enough customers. How to improve it wisely? In this article, we share our experience with A/B testing, which is a great instrument to make data-driven decisions on your product’s new features and maintain user retention.
Some circumstances can make a non-marketer do marketing work. There can be a need for a regular check-in or simply an absence of marketing specialists. Since an advertisement is one of the most important tools for marketing, working with advertising platforms like Facebook Business Manager is inevitable. Keep reading to find out how to work with Facebook Ads!
Money means a lot in our life, especially in business. If we don’t plan out the costs, it’s easy to start spending more than required, or not putting enough effort into the project. We’re here to explain why it’s so difficult to plan out a budget in tech.
Sometimes people think research is only needed for the sciences. Yet these days, research in various forms and shapes is all around us, and software development is no exception. Check out this article and see why you should never underestimate the power of research in tech.
A lot of people think that a great idea is the one and only key to cashing in with a successful startup. The sad truth is that this kind of thinking is what frequently sinks a startup. A good idea is important, but definitely not the first priority. Check out our article and find out what makes a startup flourish.
Is it possible to combine the production of quality software with fast releases? Yes! Think about continuous delivery—the ability to make safe and quick changes to the software. In this article, we explain how it works and describe the benefits of continuous delivery for the business.
Offshore software development is a go-to option for businesses of all sizes and industries. This blog post covers the benefits of offshore software development and strategies to make the most of it.